How It Works
STEP 1: Marketing Campaign Creation - Pick a Keyword The first step is to choose a 2-14
character long keyword relevant to your business name or industry. This is usually part of or an abbreviation of
your official business name.
STEP 2: Customers Subscribe To Your Group(s) After the keyword has been chosen and inserted
into our system, the actual marketing can begin. Ask your clients/customers to join your list (call it a Discount
Club or something catchy like that) by sending a text message with your keyword to our short code. It is
recommended that you offer some sort of incentive (for example a discount on a
current/future purchase, a free item like a free dessert for a restaurant or an order of garlic
bread for a pizzeria, etc.) as a reward for joining as this will speed up the collection of customer
telephone numbers in the database.
STEP 3: Send Text Messages To Your Customer Group(s) After a short period of time,
you will be able to start sending marketing messages with special offers to your customers. If you own a
restaurant, for example, imagine sending 250 of your customers a lunch special at 11am on your slowest lunch day of
the week or a dinner special at 4pm on your slowest dinner night of the week. Extremely effective advertising that
can be applied to any kind of business.
Benefits
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